The Tipping Point How Little Things Can Make A Big Difference

Author: Malcolm Gladwell

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General Fields

  • : $22.99 AUD
  • : 9780316346627
  • : Little Brown & Company
  • : Back Bay Books
  • :
  • : 0.295
  • : 01 January 2002
  • : 211mm X 140mm X 23mm
  • : United States
  • : 32.99
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  • :
  • : books

Special Fields

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  • : Malcolm Gladwell
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  • : Paperback
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  • : English
  • : 302
  • : good
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  • : 301
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Barcode 9780316346627
9780316346627

Description

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.