Teach Yourself Persuade People With Your Writing: Write Copy, Emails, Letters, Reports And Plans Will Get The Results You Want

Description

The ability to persuade people to agree with you can be crucial to your working life. This book will help you apply the psychology of persuasion to your writing. Persuasion expert Karen Mannering guides you through all aspects of business writing, from adverts to business plans, emails to Twitter Feeds, and letters to reports to produce sharper and more productive copy through the power of persuasion.

Author description

Karen Mannering has twenty years experience as a professional writer. She has studied the psychology of persuasion in-depth, and helped thousands of people to become more persuasive in business and personal situations.

Table of contents

Breaking through the myth barrier The new truths Having a focus and an endgame The power of listening Persuasive language Timing Presenting a cohesive argument Producing sales copy Fundraising and sponsorship Complaints that get results